YOUTUBE LOUNGE
CLIENT
YouTube Music x Google Deepmind
CATEGORY
Fabrication, Activation and Project Management
BRIEF
Design a high-impact pop-up in a Jax District warehouse pod during Saudi Music Week that blends YouTube’s global identity with local culture to showcase Veo 3 and Google DeepMind’s AI tools that fosters strategic connections within the MENA music community.
WHAT WE DID
MKTB Jupiter engineered a bespoke, multi-sensory pod in Riyadh’s Jax District, managing the full lifecycle from 3D architectural renders to the final physical build. We integrated interactive AI demonstrations, allowing VIPs and artists to experience the future of music technology firsthand.
RESULT
The hub successfully solidified YouTube Music’s market leadership in the region, generating significant engagement and expanding access to cutting-edge AI tools. By delivering an unforgettable brand reality, we strengthened partnerships across the MENA music industry and created a powerful, culturally resonant benchmark for experiential marketing in Saudi Arabia.
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