CREATOR COLLECTIVE
CLIENT
YouTube MENA Marketing
LOCATION
DUBAI
CATEGORY
Creative Direction, Project Management, Agency Management, Talent Onboarding
BRIEF
Launch the inaugural Creator Collective Festival in Dubai, architecting a high-stakes flagship event to unite the region’s top 150+ creators. The objective was to design a groundbreaking brand experience that defined the visual and strategic identity for the Creator Collective series across the MENA region.
WHAT WE DID
Rigorous oversight of agency partners to execute scenic design and technical staging to the seamless integration of live creator-led appearances via panel and hosting event.
RESULT
Transforming a premium Dubai venue into a multi-zone festival environment. As the strategic lead, the agency provided rigorous oversight of execution partners and specialist suppliers, managing every detail from bespoke scenic design to the seamless integration of live creator-led performances.
