EXECUTIVE VISIT
CLIENT
YouTube Music
LOCATION
Riyadh, KSA + Dubai, UAE
CATEGORY
Event Creative Direction + Execution, Project Management, Agency Management, Logistics
BRIEF
Design and oversee a seamless, multi-city regional immersion for YouTube Music’s global leadership. The mission required the precise synchronization of high-level diplomacy, industry networking, and complex logistics across the UAE and Saudi Arabia
WHAT WE DID
MKTB Jupiter acted as the central partner, coordinating a network of regional agencies to ensure a fluid and polished journey for the visiting leadership team. We oversaw the creative, operational and execution of an industry networking event and a high-profile dinner in cooperation with the U.S. Embassy, alongside a series of private engagements. By managing everything from bespoke brand gifts to secure VIP travel and business environments, we ensured every detail aligned with the brand's global standards.
RESULT
A gracefully executed visit that strengthened key industry relationships and regional alignment. By serving as the primary point of coordination across multiple local partners, MKTB Jupiter removed the complexity of the logistics, transportation, and event execution, allowing global leadership to focus on their strategic objectives in a refined and frictionless environment.
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