CREATOR COLLECTIVE x BATALA
CLIENT
YouTube MENA Marketing
LOCATION
CAIRO
CATEGORY
Creative Direction, Project Management, Agency Management, Talent Onboarding
BRIEF
Lead the creative design and strategic management of a flagship community environment while providing full-scale oversight of the partner agency to ensure flawless execution across every brand touchpoint.
WHAT WE DID
MKTB Jupiter provided end-to-end creative and strategic management of the agency partner to transform the venue into a culturally immersive sanctuary for 150+ female creators. Through extensive heritage research, we engineered every touchpoint—from bespoke 'Henna Yoodle' lounges and artisan-led mosaic workshops to a floral-making masterclass—ensuring a flawless blend of global brand DNA with authentic local tradition.
RESULT
Delivering a culturally precise, premium reality that solidified the platform’s connection with the regional female creator ecosystem. The project set a new standard for localized brand extensions in Egypt, combining high-stakes corporate requirements with authentic, community-driven execution
