RIYADH
CLIENT
YouTube MENA Marketing and YouTube Music
CATEGORY
Creative Direction, Talent Onboarding, Project Management
BRIEF
Create a "subdued yet ambient" experience that merged traditional Saudi hospitality with the modern, high-energy pulse of YouTube Creators and Music for an all day event.
WHAT WE DID
Conceptualizing an AlUla-inspired rooftop Majlis that served as a backdrop for a private concert and curated dinner. Rigorous oversight of our agency partner responsible for the final physical build to bring the creative direction to life.
RESULT
The event delivered a powerful brand reality, fostering deep community connections and generating massive social engagement for YouTube Creators and Music in Riyadh. By balancing cultural storytelling with expert lead-producer oversight, we ensured a visionary concept was translated into a seamless, world-class reality.
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